Home/Consulting Services for Associations

FUTURE-FOCUS YOUR ASSOCIATION.

Chart your course and position your association for success.

At Agency McKenna, our principals – Elizabeth and Warren McKenna — are certified in association management. We use our CAE knowledge every day to empower association impact through branding, marketing, digital and communications. We believe every mission should serve today’s members and tomorrow’s prospects while laying the groundwork for future growth. We turn passive members into passionate ones. We help associations say “hello” and create greater engagement.





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    What’s on our clients’ minds…and how we can help:

    consulting_strategic plan

    STRATEGIC PLANNING.

    You need solid, data-based strategic planning to drive sustainable organizational growth and be the essential resource to your members. With a future-focused mission and a staff committed to innovation, you seek to reach new audiences and bring your organization to the next level.

    We provide:

    • Board Facilitating
    • Strategic Goal Setting
    • Operationalizing Impact

    DIGITAL-FIRST MARKETING.

    If you learned anything from COVID-19 and the health crisis, it’s how to pivot. You can’t go back to 2019, but your members long to reconnect. You need an agency that can help you maintain engagement, find new audiences and create a digital hub for immersion.

    We provide:

    • Responsive Websites

    • Marketing Automation & Nurture Campaigns

    • Social / Paid Ads / Geo-Focused Boosts

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    BUSINESS DEVELOPMENT.

    You rely heavily on annual dues, events and programs to generate your operating budget. But you also need to expand existing non-dues revenue and develop new revenue streams to grow your capacity. You need to make connections and build operational agility.

    We provide:

    • New Program Launches
    • Sales Enablement Collateral
    • Customer Conversions

    MEMBER SERVICES.

    You serve your members best when you improve their lives. But you struggle with not being on the leading edge of what your members need. You need member research and actionable data. You also need internal member activation and external community outreach to succeed.

    We provide:

    • Member Surveys & Listening Sessions

    • Member Engagement Programs

    • Public Relations

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    PROGRAMS & EDUCATION.

    You believe that education strengthens careers. You are great at program delivery. You are committed to workforce development. But you have challenges in offering unparalleled professional development. You need help packaging your training, CE, credentialing and designations.

    We provide:

    • Non-Dues Revenue Growth
    • Education & Credentialing Marketing
    • Segmented Training Tracks

    MARKETING & COMMUNICATIONS.

    You have a marketing department. But your members want to engage more intentionally. You are looking to inspire new audiences while having impact with all members. You need reinvigoration and an immersive customer experience. You need to be a digital-first organization.

    We provide:

    • Member Experience Architecture

    • Omnichannel Branding

    • Digital-First Marketing Activation

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    BUSINESS EVENTS.

    You foster meaningful, lasting interactions. But your business events and conferences need to be redefined. Your tradeshow, convention and learning labs need to be human whether virtual or in-person. You need to create memorable experiences and deeper business connections.

    We provide:

    • Event Concept & Marketing
    • Digital & Traditional Signage
    • Booth & Sponsorship Collateral

    OUTREACH & PARTNERSHIPS.

    You believe in cultivating industry relationships – across the region or around the world. Your governmental affairs advocacy efforts struggle to communicate impact. Your consumer engagement needs to support your industry while safeguarding consumer rights.

    We provide:

    • Policy Issues Communications

    • Advocacy Calls-to-Action & Campaigns

    • Fundraising & Development

    advocacy & partnership

    PUBLIC RELATIONS.

    You need to tell your story directly to the consumer. What your profession stands for. Why you make a difference in consumers’ lives. How you positively affect the community you serve. But you need help with media relations, paid media, campaigns, measurement and brand lift.

    We provide:

    • Direct-to-Consumer Campaigns
    • Measurable Reach & Conversions
    • Paid / Earned / Social Media

    WHAT WE DO.

    At Agency McKenna, we do all of the above. We empower leaders to offer their best, most strategic impact to members, the association and the profession. We bring institutional and broad-scale market knowledge. We message your mission to new audiences in new ways. We embrace change. We optimize existing resources. We innovate solutions for tomorrow’s associations. Your 501(c)6 can be the gateway for Extraordinary.

    strategic planning

    Strategic Planning

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    member services

    Member Surveys

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    digital strategy

    Digital Strategy

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    marketing playbook

    Marketing Playbooks

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    engagement_collateral

    Engagement Collateral

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    media plan

    Media Plans

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    brand development

    Brand Development

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    product & service marketing

    Product & Service Marketing

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    Event Marketing

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    Online Videos

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    Web & Social Media

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    campaigns

    Campaigns

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    This is not your father’s Cast Iron Soil Pipe Institute anymore. Agency McKenna’s marketing and the industry education we’re doing together is creating a new audience for CISPI. And it’s paying off – we had the same number of virtual meetings in July as we would have making in-person calls.”

    Michelle Mason Headshot

    “A big thank you to Agency McKenna on the branding of Association Forum’s AIMM program. We are very appreciative of the quality of work and your responsiveness. We look forward to engaging AGMK in future phases.”

    Michelle Mason, FASAE CAE, President and CEO at Association Forum
    Bill Head Headshot

    “Agency McKenna’s work on our MetroTex Association of REALTORS® member survey was vital to the creation of our new marketing plan and significant updates to our website. We now have a much better understanding of the value that we provide our membership and the best way to structure our value proposition online. They continue to be true strategic partners.”

    Your Partner.

    Big ideas start here. We ask clients, “What’s your Tesla?” then we work with them to discover, define, differentiate and disrupt. There’s only one way to go. And that’s up.

    If you’re looking for a deep bench from a highly collaborative, agile team—then you’re in luck. We are association professionals, strategists, designers, writers and builders using the latest in strategy, creative, media and technology. At Agency McKenna we make, measure, optimize, repeat.

    Industries Served.

    Agriculture & Mining

    Architecture, Engineering & Construction (AEC)

    Convention Visitor Bureaus & DMOs

    Education

    Financial Services

    Food & Beverage

    Healthcare

    Home & Housewares

    Government & NGOs

    Manufacturing

    Professional Services

    Real Estate, MLS, Brokerage

    Technology

    Our Work.

    Elizabeth McKenna, CAE
    Principal & Managing Partner

    SAY HELLO.

    Ready to transform your association?

    Agency McKenna can take you to the next level.

    Say Hello to Elizabeth