Association Forum

OUR CHALLENGE.

Agency McKenna was tasked with re-invigorating Association Forum’s brand. It needed to shake up its value proposition and image profile. Highlighting its commitment to association management excellence in Chicago. Association Forum is the largest association for association management professionals in the Midwest.

OUR SOLUTION.

Association Forum partnered with Agency McKenna to develop a positioning strategy and build a new brand identity. The new logo refreshes and fortifies everything at Association Forum to keep it future-focused. Association Forum website, Forum Magazine, Holiday Showcase, email marketing, social media are stronger with an identity-driven brand.

BUILDING A REVITALIZED BRAND.

Agency McKenna developed the ground-breaking rebrand for Association Forum. The organization dropped “of Chicagoland” from its name. It was only fitting the new logo imbue the spirit of Chicago. New colors are from the Chicago flag. A ligature of its new acronym conveys the brand quickly. Perfect for digital and social media. Today, Association Forum’s brand creates stronger relationships everywhere.

Michelle Mason Headshot

“Our centennial celebration presents an opportunity to enhance the Forum’s position within the community. Agency McKenna’s restyled logo is a symbol of the fresh new outlook and forward-thinking mentality the association is carrying into its second century.”

Michelle Mason, FASAE CAE, Former President and CEO at Association Forum

EXPANDING THE BRAND.

Association Forum needed brand messaging and a digital solution for its new-to-market technology product, Association Industry Meeting Metrics (AIMM). The AIMM marketing complements the Association Forum brand. And uses colorful Chicago skyline to reference its Chicago roots. Cohesive, branding unites all marketing and promotional collateral.

TARGET YOUR MARKET.

Agency McKenna developed a UI/UX website, email marketing and social media for its technology, Association Industry Meeting Metrics (AIMM). Targeted at business event professionals, AIMM enables meeting planners, CVBs, DMOs and supplier partners to access actionable event intelligence from Chicagoland’s slice of America’s $3 trillion meetings market.

WEBSITE HUB.

Agency McKenna developed a digital hub for business event professionals with short, conversational content. Attention-grabbing headlines and calls-to-action help visitors find relevant information quickly. Resources and pricing make the value clear and compelling.

Michelle Mason Headshot 1

“A big thank you to Agency McKenna on the branding of AIMM. We are very appreciative of the quality of work and your responsiveness. We look forward to engaging AGMK in future phases.”

Michelle Mason, FASAE CAE, Former President and CEO at Association Forum

“AIMM delivers a one-stop repository of real-time, aggregated meeting intelligetnce and how our destination can best align with their convention needs regardless of size. We know we can trust the data as it comes directly from the client.”

Lorne Edwards, Senior Vice President of Sales & Services, VISIT PHOENIX

“AIMM is a game-changer for Association Forum and our industry. It will benefit both our hospitality partners and association executives with current, relevant insights into best practices and trends facing our community.”

Paul Pomerantz, FASAE, CAE, Former CEO, American Society of Anesthesiologists

Do you need to rebrand?

Let’s set your organization apart in the marketplace. Elevate your brand so you can accomplish more.

OUR SERVICES.

Brand Strategy | Communications Audit | Focus Groups | Brand Identity | Positioning Strategy | Website | Brand Launch