Greater Los Angeles REALTORS®
OUR CHALLENGE.
Greater Los Angeles REALTORS® (GLAR) represents over 13,600 REALTOR® and Affiliate members in Beverly Hills, Culver City, Los Angeles, Santa Monica, West Hollywood, and unincorporated areas of Los Angeles County. GLAR provides powerful benefits and superior services designed to assist members to succeed in real estate with fairness, integrity and competence.
GLAR required a new website to support staff efficiency and make it easier to serve its members and America’s largest MSA with over 9,500,000 residents. The new site needed to elevate the perceived value of the Association, to better engage members, sponsors, partners, and the public. GLAR is now able to deliver on its mission of promoting the professionalism of its REALTOR® members.
OUR SOLUTION.
Agency McKenna worked to deliver a better online experience for Greater Los Angeles REALTORS®. We developed a robust, mobile-responsive website to provide more value for both members and consumers. A more intuitive navigation, a RAMCO integrated calendar and an easy to access user interface. We positioned Greater Los Angeles REALTORS® with a more user-friendly website to support REALTORS®, attract prospective members and serve the community.
STRONGER TOGETHER.
Connecting five regions of America’s largest metropolitan statistical area (MSA) and a population of over 9.5M is no easy task. The new website needed to welcome and serve REALTORS® from Beverly Hills, Culver City, Beaches, West Hollywood and Downtown East Los Angeles with one seamless experience. We connected everything from education, member services, regional candidates and advocacy to news. This allows GLAR to be more united and responsive to member needs.
EMPOWERING MEMBERS WITH PERFORMANCE.
Agency McKenna created a powerful website that amplifies GLAR value to its members. By participating in GLAR programs and resources, members leverage this value to serve their clients with more professionalism, local market expertise and greater value. The website helps engage members in a branded experience unlike anything else before the redesign.
RESOURCE-RICH EXPERIENCE.
The revamped website features top-level education, big member benefits, powerful events, the latest news and helpful consumer resources. All of this through an easy-to-use, resource-rich web experience.
RAMCO AMS CALENDAR.
Greater LA REALTORS® staff needed a one-stop shop for association events, education and CE calendar. With a direct API integration to RAMCO, association management software, Agency McKenna helped GLAR staff avoid duplicative data entry in multiple calendars. Reducing staff effort, avoiding potential content errors and increasing non-dues revenue opportunities for GLAR.
“We loved working with Agency McKenna on the new GLAR website. Great job, Agency McKenna! It looks amazing. Thank you for a beautiful new site.”