Heartland MLS®
OUR CHALLENGE.
Progress and change take bold decisions. Heartland MLS® wanted to differentiate its brand. Offering a distinctive value proposition from Kansas City Regional Association of REALTORS®. Empowering over 15,000 real estate professionals to be their best, Heartland MLS® now has the branded tools to deliver excellence.
Our challenge was to strengthen the Heartland MLS® brand. Position it as the source for real estate listings. Serving its subscribers and consumers with the best technology platform. Whether buying, selling, renting and developing land in Missouri and Kansas, Heartland MLS® is now creating broader impact with subscribers and their customers.
OUR SOLUTION.
We developed the new brand for Heartland MLS® to anchor them as the source of real estate data and the technology platform subscribers can trust. And so can their clients. The new logo centers in on this positioning providing accurate listing information. The new tagline moves subscribers toward success and consumers to finding home.
BRAND LAUNCH CAMPAIGN.
Behind every real estate transaction is momentum, homes, lives, and communities in motion. Heartland MLS is where clarity starts. Where decisions are grounded. Where life’s moments begin to take shape, coming home, celebrating birthdays, cooking together, telling stories, and growing up. Property data moves people.
At its core, this brand launch campaign is about empowering customers with the technology, resources, and tools they need to better serve their clients and keep that momentum moving forward.
BRAND IDENTITY.
The new branding helps make it easier for subscribers to recognize valuable information coming from Heartland MLS®. The source of real estate data and delivering top-tier resources. All in an effort to provide subscribers with the best tools, so they can do more. And achieve more.
NEW TAGLINE.
The new Heartland MLS® identity and tagline, Property Data That Moves You℠, redefine what it means to serve customers in the Greater Kansas City Region. The bold, new look represents more than a visual change. It signals a renewed commitment to excellence in real estate. And greater impact for subscribers, their clients and the industry as a whole.
LIVING THE BRAND.
Staff not only wears the brand, but lives the brand. Offering subscribers engaged support and turnkey solutions that assist buyers, sellers and renters in their journey to find home. “Property Data that Moves You” is a promise Heartland MLS® staff and leaders can get behind. Delivering a frictionless solution that’s powerfully simple.
DIGITAL MARKETING.
From email marketing, videos, a new website and even stationery—the Heartland MLS® brand moves the conversation forward. Supporting MLS product marketing, enterprise-wide messaging and property data to connect consumers with homes. More real estate professionals see Heartland MLS® as the source for real estate data.
“Our brand launch was very well received! Our President’s video introducing the new brand was phenomenal. We are now reaffirming our tagline’s promise of ‘Property Data That Moves You.’ And our brand’s values behind everything we do will empower us to grow.”
