Institute of Real Estate Management
OUR CHALLENGE.
Institute of Real Estate Management (IREM) is the industry’s top international institute for property management and asset managers. Providing complete education, training and resources to take on real estate management’s most dynamic challenges.
Our challenge is to keep IREM’s positioning fresh, relevant and relatable. We package and promote IREM Knowledge Solutions, education, and membership as the glue that advances the real estate management industry. IREM members manage over 11,600,000 residential units and 12,000,000,000 (yes, billion) square feet of commercial space.
For 90 years, members have made IREM the world’s strongest voice for all things real estate management. Today, almost 20,000 leaders in commercial and residential management call IREM home for learning, certifications and networking.
OUR SOLUTION.
Agency McKenna is the Agency of Record for IREM Knowledge Solutions with a clear focus on increasing member awareness, growing education program sales and earning more brand loyalty. We have some big goals for member engagement over the next three to five years. This all starts with exceptional training.
ADVANCING EDUCATION.
Agency McKenna developed an Education Catalog to complement the website and in-person events, featuring IREM’s quality education to drives conversions. IREM Certifications, Skill Badges, and engagement opportunities: in-person, online and on-demand. Equipped with QR codes, infographics and quick messages make the product marketing more engaging. Member testimonials enhance IREM’s NPS score. Training at member’s fingertips.
UPGRADING MEMBER SKILLS.
IREM Skill Badges are resumé-building courses that equip early-to-mid career professionals with the specialized skills needed to be an effective real estate manager, without the time commitment, years of experience, or portfolio requirements of a certification program.

LAUNCHING NEW COURSES.
IREM develops more than 100 live webinars a year, offers over 180 Skills On-demand, and listens to what the real estate management industry needs—and IREM delivers. Agency McKenna helps position, package, and present its newest education solutions so members manage to make a difference.

AUTHENTIC MEMBER STORIES.
If a picture says a thousand words, then videos deliver 100,000 words of impact. Agency McKenna led a video shoot at IREM Global Summit, where we developed a member-to-member strategy and captured IREM’s most compelling stories—directly from members.
DELIVERING MORE MEMBER VALUE.
Agency McKenna produced a variety of videos featuring authentic and relatable stories. These videos propelled IREM’s member voices to engage passive members to become active. And engage prospective members through videos on social media, email and the IREM website.
STRENGTHENING
WORKFORCE DEVELOPMENT.
IREM looked to increase the incoming workforce of the real estate management. Agency McKenna developed a campaign that shared the value proposition to Next Gen professionals and individuals looking for a career change. The campaign highlights the flexible and engaging career. And unlimited potential within.

A big thank you to Agency McKenna for your spectacular Communications Audit presentation last week! The energy was great, and you offered many insights that complement the direction we are headed.