McWane Plumbing Group
McWane Plumbing Group is a global leader with more than 25 facilities throughout North America and the world. McWane faced competition from both domestic and global foundries, alternative materials like PVC and value engineering. To thrive in an increasingly competitive marketplace, the company needed to reposition its brands, increase sales and connect more deeply with members of the plumbing industry.
Agency McKenna was tasked with assisting the McWane family of companies, AB&I Foundry, Anaco-Husky and Tyler Pipe & Coupling, tell its story and build campaigns to promote the use of its cast iron products. Fresh photo shoots, storyboard and scripts for live action video.
THE FOUNDRY MEN MEAN BUSINESS.
We humanized Tyler’s image by showing the real people behind the product. These Foundry Men put their sweat and modern, mechanized production into their work.
PHOTOGRAPHY THAT’S ORIGINAL.
For McWane Plumbing Group, a picture speaks a thousand words. We make the product, the foundry and its people the stars of the show.
With Tyler’s image of the people behind the product and American Muscle behind the brand, we developed videos to show the foundry gets their back into their work.
Taking American Muscle on a road trip through digital, social media, website landing pages to a new generation of plumbing engineers, installers, specifiers and building owners.