For Strategic Planning, RASM relies on Agency McKenna to conduct an organization-wide survey. AGMK invited all members with 1,126 completing the survey, a 42% increase from the previous survey. In Member Surveys, we ask what do members value and what do they use. New this year, we asked CX questions including Net Promoter Score®, communications and customer service, which received excellent member feedback.
RASM’s Chief Executive Officer Jeff Arakelian, AHWD, CIPS, RCE adds “Agency McKenna, thanks so much for the Member Satisfaction Survey presentation. As a result, our strategic planning sessions went very well.”