VestaPlus™
OUR CHALLENGE.
VestaPlus, a premier MLS system designed by agents for agents, is dedicated to delivering innovative solutions for the real estate industry. Despite its strengths, the company faced challenges with brand recognition and industry awareness. To address this, VestaPlus partnered with Agency McKenna to develop a bold and cohesive brand identity that sets it apart from competitors.

OUR SOLUTION.
Agency McKenna set out to craft a bold brand identity designed to elevate its presence in the real estate industry. This collaboration aimed to create a distinctive identity that not only reflects the company’s innovative spirit but also resonates with real estate professionals and positions VestaPlus as a leader in a competitive market. By focusing on clarity, consistency, and differentiation, the new brand identity serves to build stronger recognition, foster trust and establish a lasting impression in the minds of MLS customers.
REFRESHED IDENTITY.
LASTING IMPRESSION.
Agency McKenna reimagined the VestaPlus brand by introducing a vibrant purple as the cornerstone of its new logo, symbolizing creativity, innovation and trust—qualities central to the company’s mission. The updated purple enhances the brand’s visibility and communicates a modern and approachable aesthetic, setting it apart in the real estate technology space. Additionally, Agency McKenna developed the tagline, “Smart Solutions for Real Estate.TM,” to encapsulate VestaPlus’ commitment to providing innovative, user-friendly tools tailored to the needs of real estate professionals and consumers. The tagline was crafted to convey both the intelligence and practicality of the platform, reinforcing its position as a trusted partner in the industry.
PRODUCT NAMING & DESIGN FOR THE FUTURE.
Agency McKenna revitalized the sub-brand identity system for VestaPlus products by creating a cohesive and modern design framework that aligns seamlessly with the updated primary brand. Each sub-brand was given a distinct, yet complementary logomark to ensure clarity and consistency across the product portfolio. As part of this effort, Agency McKenna developed new, innovative product names that reflect the purpose and benefits of each product while reinforcing the overarching VestaPlus brand. Additionally, Agency McKenna crafted new naming for MarketSnap and MLSGo to support market statistics and mobility to support real estate professionals, making it easier to identify and engage with the solutions tailored to their needs.

ENGAGING WITH INDUSTRY LEADERS.
Agency McKenna designed an eye-catching trade show booth display for VestaPlus to make a lasting impact at industry events. The designs integrated the refreshed brand identity, including the vibrant purple color palette, modern typography and clean, engaging layouts. Strategic use of bold visuals, concise messaging, and interactive elements drew attendees’ attention and conveyed the core values of innovation and reliability. The booth’s layout was thoughtfully planned to encourage visitor engagement, featuring demo stations, meeting areas, and branded giveaways, all designed to enhance the attendee experience and position VestaPlus as a forward-thinking leader in real estate technology.
EMPOWERING THE BRAND.
CONNECTING WITH AUDIENCES.
To promote VestaPlus’s product MarketSnap, Agency McKenna created visually engaging marketing promos to highlight its innovative features and benefits for real estate professionals. The design incorporated the vibrant purple palette and modern typography from the refreshed brand identity, ensuring consistency and appeal. Clear messaging emphasized MarketSnap’s ability to deliver real-time market insights, helping agents make data-driven decisions with confidence. Infographics simplified complex information, while professional imagery added a polished, relatable feel. The new marketing effectively positioned MarketSnap as an indispensable tool for success in a competitive industry.


“Agency McKenna is amazing. I really appreciate everything you’ve done for the VestaPlus rebrand, working late and quick turnarounds. I will always sing your praises to potential clients. You have earned it.”