4. Tell your unique story. Your “why” can move mountains.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Providing value to your audience is necessary, but it’s not enough. You also need to communicate that value through compelling stories. Attract attention with a catchy “hook” and strong design. Highlight your value in terms your audience understands. Use the right words and images to engage people. Be consistent in your messaging, tone and voice.
Because people respond to different types of communications, make sure tell your story in several ways. Website content and blog posts, social media, email, video can all be good options—just remember to consider your audience’s communication preferences.
Above all, your stories need to be compelling, engaging, authentic and uniquely yours. Make sure to integrate your “why” into all of your communications.
Here’s how to tell great stories with the COUCH Method