Your Voice. Your Industry. Your Future.

Advancing Your Advocacy Agenda at RLM

Washington, DC | June 13 – 18

Community issues are always top of mind. Build awareness and support for the issues that matter most to your market.

A branded, integrated campaign can build a ground swell of support for real property rights and other policy-related, economic development issues. Here’s how:


Win Minds & Hearts
Agency McKenna starts with the end in mind. Defining goals, identifying audiences and driving traffic to info and resources your audiences need.


Build a Creative Plan
We collaborate in how to build engagement. We develop a communication brief, campaign creative, and media plan to achieve your objectives.


Achieve Better Results
We build integrated activation campaigns that use social media, out-of-household advertising, and guerrilla marketing to impact audiences and drive action.

3,674,056 Impressions And Each One Counted.

Greater Boston REALTORS® are “Held to a Higher Standard.” We built a campaign to elevate the image profile of REALTORS® who abide by the Code of Ethics. Like airline pilots and doctors, licensed agents who are REALTORS® stand for integrity and trust.

GBAR_Higher Standard

Fair Housing in April.
How About Every Day?

Sarasota REALTORS® wanted to underscore its members are part of the community and serve every consumer, every business fairly. To build trust, you’ve got to demonstrate your members are the community. Serving with integrity 365 days a year. Amazing!

consumer campaign

Rent Control Campaign.
Bi-Lingual & Everywhere.

Ventura County REALTORS® faced an uphill battle on rent control. Rather than fighting back, we leaned in. Creative assets were focus group-tested. We leveraged members and out-of-household to get a positive message out there. Everybody won.

Elizabeth McKenna, CAE
Principal & Managing Partner

Want to Collaborate?
Let’s meet at RLM.

Contemplating a new campaign? Have a mission-critical issue? Want a seat at the table with policymakers and community partners? We’re up for a challenge.