What Tesla gets right:
● Mission Statement: Tesla’s mission is “to accelerate the world’s transition to sustainable energy.” It’s doing this with cars, charging infrastructure and a direct-to-consumer sales approach, and it’s winning.
● Product-Audience Alignment: From sleek and functional cars that lead the battery electric vehicle category, to solar power collection and storage, Tesla leads where other companies can’t. By listening intently to its audiences, it anticipates global needs. It’s a dreamer’s dream company.
● Clear Branding: When you see that capital “T” and the color red, you know its Tesla. Whether on the front of car models S, 3, X and Y (which, by the way, spells “sexy”) to the company’s powerwalls, car chargers and branded products—customers know there’s something unique behind the brand. Quality, safety, performance and sustainability support every product, every decision and every touchpoint.
● Human Marketing: Tesla offers the best in-car experience in the business. It has a user-friendly web app that makes it easy to warm up the car and schedule a maintenance appointment. All the other car manufacturers are playing catch up to meet Tesla’s unrivaled, human-first customer experience factor. It’s good to be the king, Elon.