Uniqlo, a portmanteau of “unique clothing,” opened its first store in Japan in 1984. Since then, the company has become world famous for being high-quality, innovative, functional and affordable. “You feel it instantly. So comfortable, so right, so you.” Uniqlo’s brand is built around the idea of LifeWear, clothes that create a better life for everyone, every day.
The Uniqlo brand conveys its belief in high standards and reasonable prices by collaborating with inspiring designers. Everything about Uniqlo supports its brand. Its stores are clean, orderly and calming. The packaging is simple and elegant. Its apparel is modern, sophisticated and artful. Even its logo, which resembles a red hanko signature stamp, emphasizes this feeling of quality and uniqueness. The appeal of its brand has allowed the company to expand from its Tokyo headquarters to Chicago, New York, Paris and 1,300 other locations around the world.