Top Four Trends to Harness Digital for Your Brand.

It’s a digital world, we’re just living in it. 2021 eMarketer Report concludes digital consumption is on the rise to an all-time high. With less in-person events and activities, digital interactions have risen to the top. We’re here to share a few effective marketing tools of the future.

1. Be Visual With Video

Today, everyone is competing for consumers’ attention. So what’s the best way to win them over? Video. People are reading less and watching more. Create bite-sized content through visual graphics or short-form videos to engage with your audiences. Short form content is highly successful, just look at TikTok and Instagram Reels. They’re taking over people’s time and attention. Now is the time to invest in a series of videos (short-length and full-length) with a visual approach.

It’s also important to consider full length videos for your website and social media feed. Longer videos are great for sharing information about your organization or product for your audiences who are already committed to your brand. If you still wish to stick to text, we recommend you keep it short.

Take a look at the steps that go into video production, from script development to post production.

video production

2. Make Your Content Interactive

A great way to drive engagement on your digital platforms is to make your content interactive. The great news is there are so many ways to accomplish this. If you’re trying to increase engagement on social media, try using polls on Twitter to grab people’s attention and motivate them to share their thoughts and opinions. This makes your audience feel heard and a part of your brand. You can also use live videos on Facebook. Live videos increase your brand’s authenticity and allows for people to feel connected to your organization or company.

interactive content

Another way to make your content interactive is to introduce QR codes on your packaging. QR codes are popular in restaurants for digital menus, but it doesn’t have to stop there. Whether you’re sending customers or members a package or a postcard, include a QR code to extend their experience beyond just that item. The QR code can lead them to a landing page that drives them to explore and to act. When people are prompted to interact with your brand, the more likely they actually will.

3. Design and Market for Mobile

Plan with mobile-first as the #1 priority for next year. That means upping your game on the obvious — email marketing, social media and your website. But also exploring streaming devices, digital OOH like Spotify, Pandora, TikTok and follower campaigns. Agency McKenna can help you turn your existing platforms and new digital channels into an integrated mobile-friendly experience. Consumers have their phones in their hands, in their pockets and everywhere they go. Bring your brand to your audiences top mobile channels.

4. Your Experience Must be Digital

According to eMarketer, in 2020 US adults spent 13 hours and 21 minutes per day consuming digital content. If your brand isn’t on more digital platforms, specifically social media in-app ad rolls and email nurture sequences, you’re missing out. Your in-store or in-person brand needs to be mirrored on your digital platforms. When you put your brand on digital platforms, your reach increases, which leads to increased engagement and ultimately increases sales or membership. It’s time to go with increased digital.

As we move deeper into a digital age, it is important for brands to realize the opportunities that come with digital platforms. As your agency, we stay up-to-date with digital trends and understand the digital landscape. If you’re looking to increase your brand’s digital presence, we’ll define a strategy, creative assets and media plan that will set you on the road to success. Take a look at our digital services to increase lead generation and customer loyalty of your brand.

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7+7+7 Using Survey Data Not Luck to Drive Strategic Planning for ’21

How To Prepare Your Organization for Digital Transformation

Elizabeth McKenna, CAE

Principal & Managing Partner


Are your digital platforms working as hard as they could be?

Digital is as important as ever. Through digital strategy, web design, email marketing and social media, we’ll increase engagement across all your channels.

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