Top Four Trends to Harness Digital for Your Brand.
It’s a digital world, we’re just living in it. 2021 eMarketer Report concludes digital consumption is on the rise to an all-time high. With less in-person events and activities, digital interactions have risen to the top. We’re here to share a few effective marketing tools of the future.
1. Be Visual With Video
Today, everyone is competing for consumers’ attention. So what’s the best way to win them over? Video. People are reading less and watching more. Create bite-sized content through visual graphics or short-form videos to engage with your audiences. Short form content is highly successful, just look at TikTok and Instagram Reels. They’re taking over people’s time and attention. Now is the time to invest in a series of videos (short-length and full-length) with a visual approach.
2. Make Your Content Interactive
A great way to drive engagement on your digital platforms is to make your content interactive. The great news is there are so many ways to accomplish this. If you’re trying to increase engagement on social media, try using polls on Twitter to grab people’s attention and motivate them to share their thoughts and opinions. This makes your audience feel heard and a part of your brand. You can also use live videos on Facebook. Live videos increase your brand’s authenticity and allows for people to feel connected to your organization or company.
Another way to make your content interactive is to introduce QR codes on your packaging. QR codes are popular in restaurants for digital menus, but it doesn’t have to stop there. Whether you’re sending customers or members a package or a postcard, include a QR code to extend their experience beyond just that item. The QR code can lead them to a landing page that drives them to explore and to act. When people are prompted to interact with your brand, the more likely they actually will.
3. Design and Market for Mobile
4. Your Experience Must be Digital
According to eMarketer, in 2020 US adults spent 13 hours and 21 minutes per day consuming digital content. If your brand isn’t on more digital platforms, specifically social media in-app ad rolls and email nurture sequences, you’re missing out. Your in-store or in-person brand needs to be mirrored on your digital platforms. When you put your brand on digital platforms, your reach increases, which leads to increased engagement and ultimately increases sales or membership. It’s time to go with increased digital.
As we move deeper into a digital age, it is important for brands to realize the opportunities that come with digital platforms. As your agency, we stay up-to-date with digital trends and understand the digital landscape. If you’re looking to increase your brand’s digital presence, we’ll define a strategy, creative assets and media plan that will set you on the road to success. Take a look at our digital services to increase lead generation and customer loyalty of your brand.