Building Member Connection and Increasing Product Demand
Authentic member stories increase engagement and member value.
Delivering More Member Value.
Agency McKenna produced powerful videos for the Institute of Real Estate Management (IREM). The strategy is anchored in member-to-member messaging using authentic and relatable stories. Capturing IREM’s member voices engages passive members to become active. And engage existing and future members through videos on social media, email and the IREM website. Supporting an omnichannel approach to brand building and AI search.
How We Make Great Videos.
Creating impactful videos starts with a strategic approach. Developing objectives and writing scripts to crafting voiceovers, capturing authentic member stories, and adding branded intros, outros, sound design, and final edits, every detail is thoughtfully created. Videos are strategically placed across website, social media, event landing pages, and campaigns to maximize engagement and connect with members wherever they are.
Stories Connect. Results Matter.
Member-to-member videos amplify awareness and increase product demand. Across YouTube, the ARM® Certification video reached 640,000 views, the CSP Certification video reached 519,000 views—showcasing the impact of member voices in driving awareness and action.
Branding the Profession
Grow your Career with IREM
Why Hire an IREM Member?
The IREM Member Advantage
The Global Reach of IREM
Product Marketing Videos
Certification Videos
The Value of IREM Certifications
Certified Property Manager® Certification
Accredited Residential Manager® Certification
Accredited Commercial Manager® Certification
Accredited Management Organization Certification
Certified Sustainable Property Certification
Skill Badge Videos
The Power of IREM Skill Badges
Diversity, Equity, and Inclusion Skill Badge
Training Videos
Breaking Down Barriers to Education
Why Learn with IREM?
Stay Ahead with IREM Subscriptions
Unlock Insights with Income Expense IQ
Advocating for the Future of Property Management
Event Promo Videos
Experience the IREM Leadership Forum
Level Up at PropertyCon
Why Attend PropertyCon?
Global Summit- Bringing Leaders Together
Milestone & Leadership Videos
Celebrating 90 Years of Making a Difference
IREM CSP- A Decade of Impact
IREM 2025 Year in Review
2024- A Year Powered by Members
