Creating, communicating and capturing value for members.

At Agency McKenna, we are certified in association management. We empower associations to make a greater impact. We believe every mission should serve today’s members and tomorrow’s prospects while laying the groundwork for future growth. We turn passive members into passionate ones. We help associations say “hello” and create greater engagement.

What’s on our clients’ minds…and how we can help:

strategic planning


You need solid, data-based strategic planning to drive sustainable organizational growth and be the essential resource to your members. With a future-focused mission and a staff committed to innovation, you seek to reach new audiences and bring your organization to the next level.

We provide:

  • Board Facilitating
  • Strategic Goal Setting
  • Operationalizing Impact


If you learned anything from COVID-19 and the health crisis, it’s how to pivot. You can’t go back to 2019, but your members long to reconnect. You need an agency that can help you maintain engagement, find new audiences and create a digital hub for immersion.

We provide:

• Responsive Websites

• Marketing Automation & Nurture Campaigns

• Social / Paid Ads / Geo-Focused Boosts

digital marketing
business development


You rely heavily on annual dues, events and programs to generate your operating budget. But you also need to expand existing non-dues revenue and develop new revenue streams to grow your capacity. You need to make connections and build operational agility.

We provide:

  • New Program Launches
  • Sales Enablement Collateral
  • Customer Conversions


You serve your members best when you improve their lives. But you struggle with not being on the leading edge of what your members need. You need member research and actionable data. You also need internal member activation and external community outreach to succeed.

We provide:

• Member Surveys & Listening Sessions

• Member Engagement Programs

• Public Relations

member services
programs education


You believe that education strengthens careers. You are great at program delivery. You are committed to workforce development. But you have challenges in offering unparalleled professional development. You need help packaging your training, CE, credentialing and designations.

We provide:

  • Non-Dues Revenue Growth
  • Education & Credentialing Marketing
  • Segmented Training Tracks


You have a marketing department. But your members want to engage more intentionally. You are looking to inspire new audiences while having impact with all members. You need reinvigoration and an immersive customer experience. You need to be a digital-first organization.

We provide:

• Member Experience Architecture

• Omnichannel Branding

• Digital-First Marketing Activation

marketing communications
business events


You foster meaningful, lasting interactions. But your business events and conferences need to be redefined. Your tradeshow, convention and learning labs need to be human whether virtual or in-person. You need to create memorable experiences and deeper business connections.

We provide:

  • Event Concept & Marketing
  • Digital & Traditional Signage
  • Booth & Sponsorship Collateral


You believe in cultivating industry relationships – across the region or around the world. Your governmental affairs advocacy efforts struggle to communicate impact. Your consumer engagement needs to support your industry while safeguarding consumer rights.

We provide:

• Policy Issues Communications

• Advocacy Calls-to-Action & Campaigns

• Fundraising & Development

advocacy & partnership
public relations


You need to tell your story directly to the consumer. What your profession stands for. Why you make a difference in consumers’ lives. How you positively affect the community you serve. But you need help with media relations, paid media, campaigns, measurement and brand lift.

We provide:

  • Direct-to-Consumer Campaigns
  • Measurable Reach & Conversions
  • Paid / Earned / Social Media


At Agency McKenna, we do all of the above. We empower leaders to offer their best, most strategic impact to members, the association and the profession. We bring institutional and broad-scale market knowledge. We message your mission to new audiences in new ways. We embrace change. We optimize existing resources. We innovate solutions for tomorrow’s associations. Your 501(c)6 can be the gateway for Extraordinary.

competitive analysis

Strategic Planning


Member Surveys

digital strategy

Digital Strategy

marketing playbook

Marketing Playbooks


Engagement Collateral

media plan

Media Plans

brand development

Brand Development

product & service marketing

Product & Service Marketing

event marketing

Event Marketing

online video

Online Videos

web & social media

Web & Social Media



Michelle Mason Headshot

“A big thank you to Agency McKenna on the branding of Association Forum’s AIMM program. We are very appreciative of the quality of work and your responsiveness. We look forward to engaging AGMK in future phases.”

Michelle Mason, FASAE CAE, President and CEO at Association Forum
Bill Head Headshot

“Agency McKenna’s work on our MetroTex Association of REALTORS® member survey was vital to the creation of our new marketing plan and significant updates to our website. We now have a much better understanding of the value that we provide our membership and the best way to structure our value proposition online. They continue to be true strategic partners.”

This is not your father’s Cast Iron Soil Pipe Institute anymore. Agency McKenna’s marketing and the industry education we’re doing together is creating a new audience for CISPI. And it’s paying off – we had the same number of virtual meetings in July as we would have making in-person calls.”

Your Partner.

Big ideas start here. We ask clients, “What’s your Tesla?” then we work with them to discover, define, differentiate and disrupt. There’s only one way to go. And that’s up.

If you’re looking for a deep bench from a highly collaborative, agile team—then you’re in luck. We are association professionals, strategists, designers, writers and builders using the latest in strategy, creative, media and technology. At Agency McKenna we make, measure, optimize, repeat.

Industries Served.

Agriculture & Mining

Architecture, Engineering & Construction (AEC)

Convention Visitor Bureaus & DMOs


Financial Services

Food & Beverage


Home & Housewares

Government & NGOs


Professional Services

Real Estate, MLS, Brokerage


Our Work.

Elizabeth McKenna, CAE
Principal & Managing Partner


Ready to transform your association?

Agency McKenna can take you to the next level.