ILLUSTRATE THROUGH BRAND IDENTITY.
The way you depict your brand says a lot about you.
From the colors you choose, to the graphics and shapes you use, and the font you select, your brand identity needs to be driven by your brand strategy and communicate your story at a glance.
BRAND IDENTITY.
Reimagine your brand.
Your brand identity is how your present yourself to the world and will strongly influence how people view you. We’ll help you establish an engaging look, feel and tone that will create a great impression and integrate well with all of your communications.
BRAND ARCHITECTURE.
Build your brand connections.
Brand architecture defines the relationship of your brand to your sub-brands. We’ll weave the different parts of your business together into a coherent whole, so that you’ll be a “branded house” rather than a “house of brands.”
LOGO AND BRAND GUIDELINES.
Define your brand through consistency.
Your brand guidelines direct how your brand elements should be used. We’ll develop well-defined guidelines to create a consistent look with a flexible, responsive logo that works well in both print and digital.
WHAT OUR CLIENTS SAY.
“The McKenna team were so great to work with and expertly navigated the different dynamics of our staff, volunteers and board. They took our feedback in stride and the end result exceeded my expectations. Their design captured exactly how we want people to perceive us, and we can’t wait to show the world!”
Alex Corrao
Digital Marketing Manager & Designer