INTEGRATE THROUGH TAGLINES AND MESSAGING.
Your taglines and messaging express your brand in verbal form. They need to be compelling and driven by your brand and segmentation strategies.
Your tagline broadcasts your brand promise and can appear as part of your brand identity. Your key messaging supports your brand strategy and is differentiated by audience. We’ll work with you to develop taglines and messaging that emerge from and reinforce your core brand.
COMPANY OR ORGANIZATION.
Use principal taglines and messaging for the organization as a whole.
Creating a tagline is an art unto itself. Our intensive process results in a snapshot of what you promise your customers, prospects, employees and partners. Key messaging relates the top points and benefits you want to emphasize to all audiences. Everything else you communicate must align with this messaging.
PRODUCT AND SERVICE OFFERINGS.
Use sub-taglines and segmented messaging for your products and services.
The top-level tagline and messaging must be adaptable to your various offerings and audiences. We’ll develop an integrated system of sub-taglines and messages to communicate the value proposition of your product and service lines.
EVENTS AND PROGRAMS.
Extend your sub-taglines and segmented messaging to your major events and programs.
The top-level tagline and messaging must adapt to your various offerings and audiences. We’ll develop an integrated system of sub-taglines and messages to communicate the value proposition of your strategic events and key programs.
Elizabeth McKenna, CAE
Principal & Managing Partner