Marketing Services2024-03-14T16:41:16-05:00

You need to know your audiences better than they know themselves. Successful marketing relies on competitive analysis, customer interviews, satisfaction surveys and paid media to produce a singular outcome: increase your ability to drive profitable actions.

Marketing Services

Human-to-Human (H2H) marketing is just that—marketing to the soul of what makes us human: rational and emotional connection. When your marketing taps into emotions and values with a story unlike any other, it attracts people and gets them to act. Here’s how we do it.

Competitive Analysis

Scan your competitive landscape to understand which of your competitors are eating your lunch. Identify the white space and prepare to leapfrog them.

Communications Audit

Take the blinders off and review 360 degrees of your brand experience. Keep the great, improve the good and jettison the rest to maximize results.

Listening Sessions

You are an expert at your business. We listen to hear and understand the needs of your organization, customers and staff to increase relevance.

Surveys

When it comes to understanding satisfaction and perception, don’t rely on anecdotes. Survey your customers and gather quantitative and qualitative data. Then you’ll be able to market your products, services and brand to drive customer engagement.

Media & Marketing Plans

You have infinite choices for your marketing spend. We’ll find your North Star to guide you so all of your marketing decisions are optimally aligned to create success in earned and paid media.

Need Something Else?

At Agency McKenna, we can build a custom program to fit your unique marketing needs.

MARKETING INSIGHTS.

Warren McKenna, MFA, CAE
Principal & CEO

SAY HELLO.

Does your marketing help achieve your organization’s objectives and those of its customers?

From competitive analysis to listening sessions with staff and customers, we can align marketing priorities with actionable initiatives to drive results.

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