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COMMUNICATIONS AUDIT.

If you cover up your logo on your marketing materials, do they project your brand? Do your sales materials need revitalization?

Measure the effectiveness of your marketing communications as you embark on a new marketing strategy. We map your top-level communications channels to your business objectives, brand drivers, content, design and user experience to see what you are saying to the world. Be unique. Be consistent. And most of all, be on-brand.

Digital Communications

ASSESS WITH DIGITAL COMMUNICATIONS.

Measure the performance of your current digital channels and assets.

Among the great advantages of digital is that it can be easily measured. Agency McKenna reviews the metrics and analytics for your website, social media and email, and then makes recommendations to ensure your digital efforts pay off.

AUDIT YOUR MARKETING COLLATERAL.

Understand the effectiveness of your promotional materials and editorial.

What does your sales and marketing collateral say about you? Is it fresh and attractive, or looking tired? Is the branding consistent across departments and audiences? We hold your materials up against industry best practices to see where there is room for improvement.

Marketing Collateral
revamp marketing

REVAMP AND INNOVATE YOUR MARKETING.

Outline a blueprint for expanding, improving or discontinuing specific marketing.

Sometimes a marketing asset just needs a makeover and sometimes it needs a complete overhaul. We’ll review your marketing holistically and give you a plan for what to keep, what to change, what to throw away and what to add to enhance your marketing performance.

Brenda Berman

Brenda Berman, MS
Senior Marketing Manager

SAY HELLO.

Does your annual marketing plan include a communications audit to identify engagement opportunities?

From assessing current communications and media channels, we can identify which communications to sunset, revamp and innovate to increase marketing performance.

Say Hello to Brenda