Assess the landscape with competitive analysis.
It would be nice to have a monopoly in your market. Unfortunately, in your product or service category, there’s competition. Understanding your competitors and your relative strengths and weaknesses are critical to developing an effective marketing strategy that converts prospects into loyal customers.
ANALYZE CURRENT POSITIONING.
Understand perceptions and learn what makes you distinctive and valuable.
Perception is reality. We’ll determine your current market position through a SWOT analysis of your business and your competitors. We’ll also benchmark what makes you remarkable and help you to own it in the minds and hearts of customers.
BENCHMARK SALES AND MARKETING MATERIALS.
Is your cash register ringing? Learn how your promotional assets compare to your competition’s so you can win more customers.
Your print and digital marketing materials are the face of your business. What are they saying about you? We’ll assess your materials – website, collateral, social media, paid ads – to determine how you can beat your top competitors to increase sales.
IDENTIFY COMPETITIVE ADVANTAGES.
Uncover what you do best or uniquely among your peers.
No company wants parity among its competitors, or worse, to be stuck in the generic aisle. We’ll use insights gleaned from a SWOT Analysis, interviews, a survey and a communications audit to determine what is magnetic about your brand and what story to tell to communicate your competitive advantage.
Sloane Moore, MBA
Digital Marketing Director