At Agency McKenna, we start with understanding, which means asking questions. Lots of them.
We talk to your leadership, managers, staff, customers, clients and partners – important audiences who may have valuable insights about you. To get to the heart of your story, we conduct working listening sessions, interviews and focus groups – with the goal of generating insights and building consensus to a better communications path. To succeed in marketing is first to know thyself from the eyes of your customer.
CONDUCT STAKEHOLDER INTERVIEWS.
Uncover insights about your past, present and most importantly your future.
Using carefully crafted, customized questions, Agency McKenna facilitates a series of individual or group interviews. We gain insights into your audiences and competitors, how you are perceived, your strengths and challenges, aspirations and opportunities to grow your brand.
GET INTIMATE INSIGHTS FROM FOCUS GROUPS.
Define your values and beliefs in small groups.
We use intimate focus groups to uncover deeply held values, attitudes and beliefs by generating open dialogue about affinity, sentiment and challenges to enhance your products, services and brand’s badge value.
WORK THROUGH PRIORITIES IN WORKING SESSIONS.
Facilitate meetings to collaborate, brainstorm, prioritize and document.
There are times when it makes sense to work with an objective third party to tackle your biggest issues. We’ll facilitate productive, creative and effective working sessions to drive priorities for your marketing.
ALIGN COMMUNITY INPUTS WITH CONSENSUS BUILDING.
Get people on the bus. Collaborate. Communicate. Concur.
Brand development and marketing initiatives can be dead on arrival if consensus doesn’t exist. It’s important to hear many voices representing your various audiences. We can help build consensus on what matters most, leading to increased marketing adoption and brand ambassadorship.
Elizabeth McKenna, CAE
Principal & Managing Partner