DEFINE YOUR DIGITAL STRATEGY.
The online environment is a big place, encompassing web, search, email, social media and video.
There are so many channels to master with the goal of communicating a cohesive message that’s relevant to your audiences and encourages action.
Build your business and your brand with digital marketing.
One of the first steps we’ll take is through a facilitated working session. Agency McKenna listens intently to understand how digital marketing supports your business objectives and delivers what customers want and need, and then we discuss where the opportunities for growth and improvement exist. These insights combined with specific digital channel audits prime the pump for a digital strategy.
METRICS & ANALYTICS.
Behind the curtain: what Google Analytics says about your website.
Visits, clicks and drop-offs. How does your website perform? Once the working session is completed, we’ll review your website metrics to better understand how your site performs today and opportunities for improvement.
Is your website optimized for success? We’ll uncover the good and the bad so there’s more good than bad.
Are your pages designed for people and search engines? We’ll analyze your website from a human perspective, and make sure it’s also well-designed for search engines.
Deliver relevant content that motivates action.
Writing for the web is both an art and a science. We’ll assess your content through the eyes of your audience and Google and make recommendations to improve web page performance.
EMAIL MARKETING PERFORMANCE.
Design email campaigns for action and mobile devices.
With responsive email marketing there are a lot of actors to consider—increasing open rates, improving click-through rates, responsive layout and design. We’ll review your email and find ways to improve email success.
SOCIAL MEDIA ENGAGEMENT
Take advantage of every opportunity to say HELLO.
We’ll take a look at your social media posts and metrics and identify opportunities to attract more followers, grow your audience, and increase engagement and ROI for your brand.
PAID MEDIA AUDIT.
Is your paid advertising paying off?
Paid ads are a great way to cut through the noise to speak directly to your audience. We’ll analyze your paid ad performance and identify ways to increase it.
DIGITAL STRATEGY ROADMAP.
Build a digital strategy that will integrate your online presence.
After we’ve reviewed all of your digital marketing channels and identified what’s working and what’s not, we’ll develop a comprehensive Digital Strategy Roadmap. This will be the foundation of your digital strategy as we build your future campaigns to maximize success in digital marketing.
Elizabeth McKenna, CAE
Principal & Managing Partner