HelloMcKenna Blog2020-07-29T17:42:58-05:00

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SATISFACTION SURVEY, FOCUS GROUP OR BOTH?

June 26th, 2020|

SATISFACTION SURVEY, FOCUS GROUP OR BOTH? Know thy member. Understanding the evolving needs of members and identifying gaps to align your strategic plan is imperative. Where to allocate budgets, what programs to focus on and how to prioritize scarce staff resources. So what’s the best course of action? Should you conduct a member

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TIPS FOR CREATING AND SUSTAINING MEMBER ENGAGEMENT | FREE GUIDE.

June 25th, 2020|

TIPS FOR CREATING AND SUSTAINING MEMBER ENGAGEMENT | FREE GUIDE. When you think about member engagement, do you only think about targeting your current members? If so, you’re missing out on two-thirds of your engagement opportunities! Your member engagement strategy needs to target more than just your established members—it needs to include both

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