Real estate started for us in 2006, when we were hired by Mainstreet Organization of REALTORS. They weren’t named that when we dug in. A communications audit, competitive SWOT analysis, stakeholder interviews kicked off the strategy. Renaming them to Mainstreet REALTORS, a new website and their tagline: Succeed With MORe® were the end product.
Real estate is our jam. Residential, commercial, property management, MLSs. And associations. We get REALTORS® because our CEO is one. Agency McKenna’s principals are CAEs. Our team and our amazing clients are agents of change. Thank you for checking out Agency McKenna.
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Brand loyalty is sum of the experiences you create.
Serve with hospitality.
We believe when strategy precedes tactics, you get better outcomes. We believe missions require new approaches to achieve more engagement. We know omnichannel marketing delivers better results. Improved CX. Higher NPS, CSAT, recall, revenue and brand love.
“Agency McKenna’s work on our MetroTex Association of REALTORS® member survey was vital to the creation of our new marketing plan and significant updates to our website. We now have a much better understanding of the value that we provide our membership and the best way to structure our value proposition online. They continue to be true strategic partners.”
“There is another thing I like about Agency McKenna that’s more important than their depth of knowledge, as critical as that is. On the next project we did together, the renaming of the company, my whole team saw what happens when the near-magical combination of that depth of experience and genuinely creative minds. McKenna’s results were thoroughly new yet somehow still iconic, bold but grounded; and smart. We were all impressed with the outcome as were our stakeholders.”
“The Together Stronger Campaign, headed by Agency McKenna, is an advocacy toolkit. So members can repost on social media and exponentially get the campaign out into the community. We must no longer turn a blind eye to the impacts in our community from a severe lack of housing. For more than a decade, we have failed to build enough homes to meet demands. As a result, housing prices are increasing at a never-before-seen pace.”
DELIVERING MORE MEMBER VALUE.
Agency McKenna produced videos featuring authentic member stories. These videos engage passive members to become active. And engage prospective members through videos on social media, email and the IREM website. Altogether, creating more impact.
“Thank you, Agency McKenna. It’s been a pleasure to work with you and I’m pleased with the result. I really appreciate your timeliness and efficiency on the OnlineEd website redesign. Not every project runs as smoothly as this one has. It’s great to partner with someone that meets the project milestones every time.”
Code of Ethics is really important. But administering cases is tough stuff. We made it easier for everyone.
CasePro.TM The Industry’s Only All-in-One Professional Standards Case Management Software for REALTOR® Associations. Now includes MLS Rules Violations.
“As a Professional Standards Manager for 35 years, I was a bit skeptical about converting to a digital application. It was a smooth transition, and in no time, I began to love CasePro! It’s an amazing tool. It handles the process from complaint submission to closed status. I especially appreciate that everything is in one place. CasePro makes my job so much easier and smoother.”
Warren McKenna, MFA, CAE, CDMP, REALTOR®
President & CEO