SURVEYS.

Grow stronger relationships by understanding how your audience feels about you.

Capture statistically relevant data about your audience through surveys. We’ll develop and deploy your survey and deliver the actionable data you need for sound business planning, brand marketing and decision making. As a third party, we are objective and solely focused on helping your brand win and ensuring your products and services succeed in the market.

Blind Surveys

OFFER BLIND INDUSTRY SURVEYS.

Blind surveys are a great way to gain competitive intelligence.

Deploy a blind industry survey when you don’t want customers and prospects to know who is sponsoring the survey. Get insights on awareness, sentiment, preference and buying decisions among competitors and your brand.

CONDUCT SATISFACTION AND PERCEPTION SURVEYS.

Understand how your audiences see you and solicit customer feedback.

Are customers satisfied with you? What do they think about your products and services? We build on insights gained through quantitative and qualitative research to provide customer insights. Armed with this knowledge, you’ll be able to prioritize programs, services and product success.

Satisfaction and Perception Surveys
Needs Assessment

DEVELOP A NEEDS ASSESSMENT.

Learn whether you are meeting your audiences’ needs.

Do your audiences want more information? Which communication channels do they prefer? Do they want more or different services and programs? A different price point? We’ll help you gather the right information to drive your planning, product and service efforts.

CREATE CUSTOMER SEGMENTATION.

Identify the different groups you need to connect with and how.

Surveys can uncover the audience segments with whom you need to communicate and build relationships. Agency McKenna can help you understand the needs and goals of your various segments through good survey design, followed up with a robust customer segmentation strategy to succeed with your constituents.

Customer Segmentation

WHAT OUR CLIENTS SAY.

Bill Head Headshot 3

“Agency McKenna’s work on our member survey was vital to the creation of our new marketing plan. We now have a much better understanding of the value that we provide our membership and the best way to structure our value proposition.”

Bill Head, Director of Communications, MetroTex Association of REALTORS®

Warren McKenna, MFA, CAE
Principal & CEO

SAY HELLO.

Does your marketing plan rely on customer surveys to identify relevant programs, services and communication channels?

From blind industry surveys to customer satisfaction surveys, we can develop turnkey surveys delivering qualitative and quantitative insights to increase program engagement and loyalty.

Say Hello to Warren