Grow stronger relationships by understanding how your audience feels about you.
Capture statistically relevant data about your audience through surveys. We’ll develop and deploy your survey and deliver the actionable data you need for sound business planning, brand marketing and decision making. As a third party, we are objective and solely focused on helping your brand win and ensuring your products and services succeed in the market.
OFFER BLIND INDUSTRY SURVEYS.
Blind surveys are a great way to gain competitive intelligence.
Deploy a blind industry survey when you don’t want customers and prospects to know who is sponsoring the survey. Get insights on awareness, sentiment, preference and buying decisions among competitors and your brand.
CONDUCT SATISFACTION AND PERCEPTION SURVEYS.
Understand how your audiences see you and solicit customer feedback.
Are customers satisfied with you? What do they think about your products and services? We build on insights gained through quantitative and qualitative research to provide customer insights. Armed with this knowledge, you’ll be able to prioritize programs, services and product success.
DEVELOP A NEEDS ASSESSMENT.
Learn whether you are meeting your audiences’ needs.
Do your audiences want more information? Which communication channels do they prefer? Do they want more or different services and programs? A different price point? We’ll help you gather the right information to drive your planning, product and service efforts.
CREATE CUSTOMER SEGMENTATION.
Identify the different groups you need to connect with and how.
Surveys can uncover the audience segments with whom you need to communicate and build relationships. Agency McKenna can help you understand the needs and goals of your various segments through good survey design, followed up with a robust customer segmentation strategy to succeed with your constituents.
WHAT OUR CLIENTS SAY.
“Agency McKenna’s work on our member survey was vital to the creation of our new marketing plan. We now have a much better understanding of the value that we provide our membership and the best way to structure our value proposition.”
Warren McKenna, MFA, CAE
Principal & CEO