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Association Forum

OUR CHALLENGE.

Agency McKenna was tasked with re-invigorating Association Forum’s value proposition and image profile, while highlighting its commitment to being the HUB for association management excellence in Chicago. Association Forum is the largest association for association management professionals and the Midwest business community, second only to Washington D.C.

BUILDING A REVITALIZED BRAND.

Association Forum also partnered with Agency McKenna to develop a positioning strategy with its Board of Directors and build a new brand identity for its centennial. The logo fortifies everything at Association Forum to keep it future-focused. AF Website, Forum Magazine, Holiday Showcase, email marketing, social media and more are stronger with an identity-driven brand.

Michelle Mason Headshot 1

“Our centennial celebration presents an opportunity to enhance the Forum’s position within the community. The restyled logo is a symbol of the fresh new outlook and forward-thinking mentality the association is carrying into its second century.”

Michelle Mason, FASAE CAE, President and CEO at Association Forum

Association Forum Logo Debut Courtesy of CNTV®

OUR CHALLENGE.

Chicago’s very own Association Forum needed branding and a digital solution for its new-to-market technology product, Association Industry Meetings Metrics (AIMM). Targeted at business event professionals, AIMM enables meeting planners, CVBs, DMOs and supplier partners to access actionable event intelligence from Chicagoland’s slice of America’s $3 trillion meetings market.

OUR SOLUTION.

Chicago’s very own Association Forum needed branding and a digital solution for its new-to-market technology product, Association Industry Meetings Metrics (AIMM). Targeted at business event professionals, AIMM enables meeting planners, CVBs, DMOs and supplier partners to access actionable event intelligence from Chicagoland’s slice of America’s $3 trillion meetings market.

WEBSITE FEATURES.

• Short, punchy and conversational content

• Attention-grabbing headlines and calls-to-action to help visitors find relevant information quickly

• New colorful Chicago skyline references AIMM’s Chicago roots

• Supporting graphic icons and callouts that reinforce the main messaging

• Cohesive, branding that unites all marketing, sales and promotional collateral

Michelle Mason Headshot 1

“A big thank you to Agency McKenna on the branding of AIMM. We are very appreciative of the quality of work and your responsiveness. We look forward to engaging AGMK in future phases.”

Michelle Mason, FASAE CAE, President and CEO at Association Forum

“AIMM delivers a one-stop repository of real-time, aggregated meeting intelligetnce and how our destination can best align with their convention needs regardless of size. We know we can trust the data as it comes directly from the client.”

Lorne Edwards, Senior Vice President of Sales & Services, VISIT PHOENIX

“AIMM is a game-changer for Association Forum and our industry. It will benefit both our hospitality partners and association executives with current, relevant insights into best practices and trends facing our community.”

Paul Pomerantz, FASAE, CAE, CEO, American Society of Anesthesiologists
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OUR SERVICES.

Brand Strategy | Communications Audit | Focus Groups | Brand Identity | Positioning Strategy | Website | Brand Launch

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