The competition is rising. The sales and marketing team is begging for help, and the Board of Directors is insisting on results.
But your brand has gathered dust.
It may be time to reinvigorate your brand. And why? To share a bold story that connects with people emotionally and creates love for your brand — creating more preference and loyalty that will grow sales and market share.
So your company needs a brand refresh, but where do you start? A lot goes into planning for a rebrand, but it doesn’t have to be difficult. It does, however, need to be disciplined and rigorous in defining what makes you remarkable. Your objective: Reimagine your brand to stir the soul of your audiences and lead them to a desired action—choose your brand over others, again and again.
These 5 data-driven steps will help your company re-establish who you are and direct where you need to go. When done well, re-branding is effective at reinvigorating your brand through the lens of the customers—from the outside looking in.
By following these 5 steps, you’ll be on the road to reclaiming your brand. You can create an inclusive process for stakeholder inputs, identify knowledge about your customers’ needs and wants and create continuity for where your organization has been (brand heritage) and where it needs to go (brand future).
With support from leadership, stakeholders and a great customer-first brand agency —you can create a strategic roadmap for success with your brand. What’s next for your company and customers is “we love your brand.” And that’s magic to anyone’s ears.